Nine gates · One honest next move
The Ark 9.
Nine gates. One integrated path from original design to repeatable revenue.
The framework
The nine gates.
- 01Identity
Who are you building from?
- 02Assignment
What are you responsible to build now?
- 03Opportunity
Where does your assignment meet a real problem?
- 04ICP
Who needs it badly enough to act?
- 05Positioning
How will they recognize its value?
- 06Offer
What exactly can they buy?
- 07Go-To-Market
How will the right people repeatedly find you?
- 08Revenue
How does attention become decision and cash?
- 09Operating System
Can the motion be measured and repeated?
Gate 01 of 09 · Identity
I know who I am, apart from what I sell.
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